L ast year I gave up everything including my lucrative job and generous salary to start my company. The odd’s are you’ve thought about it or have done it yourself. Since it never goes as planned, I reached an economic low. I didn’t have a definitive business plan when I decided to dive into blogging full-time, but I went for it because I didn’t want to have regrets. During my hardships I learned to compromise my love of designer clothing for fast fashion. In this quickly revolving industry shopping responsibly makes sense. A quest forced by financial circumstances, I educated myself on these brands and learned there are sustainable fast fashion brands that are right for me.
I bought my first ever Forever 21 dress. It was a quick fix at a mass consumer price I couldn’t ignore. With trends changing every season and societal values from fashion week and macro bloggers dictating what is acceptable to wear, splurging on clothing finally seemed ridiculous to me. Who can afford the latest trend every season? For years I shopped at high-end stores as a devoted customer loyal to brands. I did not wear these clothes because I was an Influencer paid to wear them and help their push and pull strategies. I wore them because of their quality. But once I had a budget to work with I became realistic about what I could afford to spend. This challenged me to find economical sustainable fast fashion brands that are valuable.
What I learned is there are quality items with all fast fashion brands: Zara, H&M, Asos, Forever 21, Shein, Urban Outfitters, Nasty Gal, TopShop, et cetera. You just have to find them. Sure I will spurge on pieces to use over and over, but now I’m open to shopping fast fashion retailers and luxury consignment shops to save.
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